What is Business Analytics?
Business Analytics is identifying, mining, modeling, retrieving, sharing, analyzing, visualizing and interpreting an organization’s data in order to make strategic business decisions. A massive volume and great variety of both structured and unstructured data is continually and rapidly being generated by consumers, digital devices, the web and organizational transactions. Businesses that can harness the potential of this data can achieve and sustain substantial competitive advantages.
What can I expect to gain with a Business Analytics Graduate Certificate?
The Graduate Certificate in Business Analytics will give students a strong foundation in business analytics, a skill set that is increasingly in demand in today’s hyper-competitive and dynamic marketplace. Students will learn how to translate abstract data into information that can be used in strategic business decisions. This graduate certificate will give students unique skills to fill the acute shortage in the business world for talent with proficiency in both business and analytics. The aim of the graduate certificate program is to satisfy the large and rapidly increasing demand in the marketplace for data-driven decision making in business. Students will learn how to understand, apply and exploit data analytics techniques in business decisions and strategy creation.
Professionals with skills in business analytics are in high demand. The International Data Corporation (IDC) predicts a need for 181,000 people with deep analytical skills by 2018, and a shortage five times that number for managers with the ability to use data analysis to make effective business decisions. According to Forbes, the five leading industries with the most job openings requiring big data expertise include Professional, Scientific and Technical Services, Information Technologies, Manufacturing, Retail Trade and Sustainability, Waste Management WM & Remediation Services.
Admissions and Program Requirements
The Graduate Certificate in Business Analytics requires the completion of 12 graduate-level credit hours of coursework in business and marketing analytics (equivalent of four courses). Students who complete the certificate and are admitted to the Charlotte MBA program can apply all four certificate courses toward completion of their MBA. In addition, the Graduate Certificate in Business Analytics is a STEM-designated program for our international students.
Admission criteria and program requirements can be found in the Graduate Catalog. Please see the information at the link below: